Montrose History

F ounded on Washington’s Birthday in 1913, Montrose has retained its charming “Main Street, USA” character while at the same time serving as the center of local commerce for more than 75,000 residents who call the Crescenta-Canada Valley their home.

The subdivision of present day Montrose took place when developers Holmes and Walton auctioned off 300 acres of land at a catered barbecue at the approximate corner of what is today Verdugo Blvd. and Clifton Place near the site of the local Mobil Station.

Montrose Opening Day 1913 sepia

The original intention was that Montrose Ave. would be the main business district. In fact, Montrose Ave. was constructed as the widest road in Los Angeles County and retained that distinction for many decades.

This plan did not materialize however, and by the 1920’s, a two-block business district had grown up along Honolulu Ave., boasting a bank, hardware store, café, men’s clothier, drug store and a local newspaper, foreshadowing the opening of the Montrose Shopping Park in 1967.

Today, along shady, tree-lined streets, nearly 200 independently owned businesses satisfy busy shoppers with high quality gifts, retail merchandise, men’s, women’s and children’s apparel, an art gallery, antiques, dance and fitness studios and service businesses of every imaginable type. Montrose’s many restaurants, cafes and bakeries offer outside dining, serving up everything from beignets to barbecue and sashimi to spaghetti.

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Oktoberfest 2022

Oktoberfest

Join us for German-Style Food, Fun, Games, Rides and Family Entertainment. Saturday, October 1st 2022 | 12 Noon till 10PM

Halloween Spooktacular

Halloween Spooktacular

The annual Montrose Halloween Spooktacular will weave its magic in the 2200, 2300 and 2400 blocks of Honolulu Ave. on […]

Montrose Holiday Wine walk November 12, 2022

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MONTROSE HOLIDAY WINE WALK, SATURDAY, NOVEMBER 12, 2022, 5:00 PM to 8:00 PM | PURCHASE YOUR TICKETS EARLY.

Harvest Market

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Hours of Operation: Sunday 8AM – 1PM | Market closes only on Easter Sunday and Christmas Day.

Summer Shopping Days

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MONTROSE SUMMER SHOPPING DAYS. GET YOUR ENVELOPE AND GET STARTED!

Craft Beer Fest 2022

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Montrose~Verdugo City Chamber of Commerce is proud to present the return of its annual Montrose Craft Beer Fest on Sunday, […]